User Generated Content for eCommerce brands

Video testimonials are crucial assets that can be leveraged across all of your marketing channels. When it comes to adding video testimonials to your landing pages, how can you ensure that this form of social proof is performing to its highest potential?If you invest in content mark... Read More

Video testimonials are an essential part of your digital marketing strategy. But many small business owners are unsure of how to ask their customers to participate in them.In this article, we are going to provide you with practical email templates that you can use w... Read More

What Are Video Case Stories?Video case stories can be leveraged in your digital marketing efforts as a form of social proof to build consumer confidence. This type of content is particularly effective at the decision-making stage of a buyer’s journe... Read More

As helpful as testimonials can be in reaffirming customers of the safety and security of their potential purchase, keep in mind that this type of information works best when combined with marketing efforts. The impact of te... Read More

What is the ideal length of a video testimonial? At Applause Lab, this is a question that we get asked all of the time.In this article, we are going to explore why it is important to have video content that spans an optimal length of time. However, ... Read More