How to Close More Sales with Video Testimonials – Our Guide

How to Close More Sales with Video Testimonials – Our Guide
The power of testimonials is a modern phenomenon that has taken the continuously-shifting business landscape by storm. As a response to growing consumer evasiveness that presents a greater difficulty in closing sales, testimonial videos can tap deeper into the average buyer’s psyche with the righ... Read More

3 Ways Video Marketing Affects Your Overall Marketing Strategy

3 Ways Video Marketing Affects Your Overall Marketing Strategy
This year has seen the meteoric rise of video marketing, which has established itself as one of the top methods of obtaining greater long-term results in a complete marketing strategy. Video marketing allows businesses and digital marketers to enhance the impact of their creative ef... Read More

What should Video Testimonials include?

What should be included in your video testimonials to increase customer consideration? At Applause Lab, this is a question that we get asked all of the time.In this article, we are going to explore all the essential questions that you should be aski... Read More

5 Quick Steps to Create Case Story Videos

5 Quick Steps to Create Case Story Videos
Compelling case story videos can help persuade your audience that you have the remedy for their concerns. Besides, video is the perfect platform because it exudes raw emotions from your interviewees that cannot be expressed in any other type of content.You can amplify the reasoning ... Read More