As helpful as testimonials can be in reaffirming customers of the safety and security of their potential purchase, keep in mind that this type of information works best when combined with marketing efforts.
The impact of testimonials on modern marketing
Aside from being able to set reasonable expectations, testimonials work best with marketing strategies that aim to boost a company or product’s image by a long shot. The overall effectiveness and impact of using testimonials as a marketing tool lie in the fact that they help make any brand much more trustworthy because the reviews are coming from actual people who aren’t associated with the brand.
Why testimonials work for modern marketing
Once all the positive testimonials start to pile up, customers will increasingly regard your brand as trustworthy as reviews from users of your product provide more reasons to do so.
A testimonial’s influence on your marketing efforts, in particular, is based on several key facts, namely:
1. Testimonials can change the way you build brand awareness
While they may not necessarily have the “instant conversion” effect that freebies have, using testimonials as a marketing device is a long-term investment that makes it easier for customers to remember your brand. As soon as the testimonials start to grow, more consumers will be aware of your business because of how positively it is received by other similar customers as well!
2. Testimonials are likely to relate and connect with customers’ emotions
Because testimonials are created by actual people, they serve as a certain touchpoint that potential customers can emotionally connect with to see a product as one that’s worth purchasing.
3. Testimonials are a form of storytelling
By creating new opportunities for customers to air their views, testimonials let anyone that has purchased a product tell their story with it. This essentially creates even more reasons for future customers to remember your brand.
Testimonials, in essence, are the future of modern digital marketing because of how well they can shift consumer perceptions and boost sales. If you want to improve the way that your business sells and form long-term connections, it’s advisable to incorporate the power of testimonials into your marketing strategy.
If you’re looking to create a video testimonial for your business, we can help. Get in touch with us today for engaging videos that increase consumers’ trust in your product or services.